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Data Analytics
Start a career in data analytics as you learn to look at statistics and trends.
A concentration in data analytics is a perfect fit for students who are fascinated by hidden trends and statistics. A data analytics degree teaches students about business trends and practices, preparing them to work with a wide variety of backgrounds and industries. Data analysts are highly sought-after professionals and can expect great salaries even at the entry-level.
A degree in data analytics will prepare graduates for careers as a:
- Market research analyst
- Management consultant
- Data scientist
- Operations research analyst
- Computer programmer
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B.B.A. Data Analytics
Business Core Courses
Required of all BBA students.
*BUAD 202 is required of all Freshman BBA majors. Junior level transfer students may substitute a business elective for this class with approval from their advisor. Southwestern students who are changing from another major to a BBA are also required to take BUAD 202 unless their advisor recommends an alternative.
ITEM #
TITLE
CREDITS
ACCT 211
Accounting Principles I
3
ACCT 212
Accounting Principles II
3
BUAD 202
Introduction to Contemporary Business
3
BUAD 211
Profiles of Entrepreneurship
3
BUAD 270
Management Information Systems
3
BUAD 275
Introduction to Data Analytics
3
BUAD 301
Principles of Management
3
BUAD 311
Business Law
3
BUAD 460
Ethics and Business Social Responsibility
3
BUAD 466
Production and Operations Management
3
ECON 401
Managerial Economics
3
BUAD 472
Business Policies and Strategies
3
ECON 211
Macroeconomics
3
ECON 212
Microeconomics
3
FNCE 321
Business Finance
3
IBUS 319
International Business
3
MKTG 343
Principles of Marketing
3
Sub-Total Credits
48
Data Analytics Concentration
ITEM #
TITLE
CREDITS
BUAD 355
Introduction to Data Visualization
3
BUAD 365
Database Management and Data Mining
3
BUAD 465
Applied Decision Theory
3
MKTG 345
Database Marketing
3
Sub-Total Credits
12
Data Analytics Core Electives
Choose 2 classes
ITEM #
TITLE
CREDITS
CSIS 110
Principles of Computer Programming I
3
CSIS 111
Principles of Computer Programming II
3
CSIS 211
Data Structures and Algorithms
3
MKTG 270
Social Media Strategy
3
MKTG 350
Consumer Behavior
3
MKTG 442
Applied Advertising and Public Relations
3
MKTG 443
Marketing Research
3
Sub-Total Credits
6
Total Credits
75
Let's Get Started
Are you interested in a career in data analytics? Start your journey today!
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