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Digital Marketing
Dive deep within the digital elements of a marketing degree? In the 2020s, digital marketing strategy is key to business success.
The Southwestern Adventist University digital marketing degree is designed to give students the skills and experiences that Fortune 500 companies and successful startups look for in new hires. Digital marketing jobs are constantly changing, and this degree is constantly updated to reflect the ever-shifting market. The program at Southwestern Adventist University features sponsors, professors, and experts, ensuring students become skilled in both the art of persuasive communication and the science of data analytics.
Classes are project-based and highly relevant to our lives. Our digital marketing program has built-in technical training, so you will learn how to collect and interpret the data you use to build campaigns. Graduates of this concentration can expect to pursue careers in:
- Marketing analytics & strategy
- Paid search & social media management
- Search Engine Optimization
Digital marketing brings outdated marketing curriculum into the 21st century by teaching students the methods companies are using to reach customers (Facebook, Instagram, Emails, Google) and how to make products grow.
While students may not start out in management, later in their careers, marketing managers have a median salary of $135,900.
Over half of all marketing spending is now spent on digital marketing, and this is only expected to grow—successful future marketers will need these key skills.
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B.B.A. Digital Marketing
Business Core Courses
Required of all BBA students.
*BUAD 202 is required of all Freshman BBA majors. Junior level transfer students may substitute a business elective for this class with approval from their advisor. Southwestern students who are changing from another major to a BBA are also required to take BUAD 202 unless their advisor recommends an alternative.
ITEM #
TITLE
CREDITS
ACCT 211
Accounting Principles I
3
ACCT 212
Accounting Principles II
3
BUAD 202
Introduction to Contemporary Business
3
BUAD 211
Profiles of Entrepreneurship
3
BUAD 270
Management Information Systems
3
BUAD 275
Introduction to Data Analytics
3
BUAD 301
Principles of Management
3
BUAD 311
Business Law
3
BUAD 460
Ethics and Business Social Responsibility
3
BUAD 466
Production and Operations Management
3
ECON 401
Managerial Economics
3
BUAD 472
Business Policies and Strategies
3
ECON 211
Macroeconomics
3
ECON 212
Microeconomics
3
FNCE 321
Business Finance
3
IBUS 319
International Business
3
MKTG 343
Principles of Marketing
3
Sub-Total Credits
48
Accounting Concentration
18 total credits required
ITEM #
TITLE
CREDITS
ACCT 315
Intermediate Accounting I
4
ACCT 316
Intermediate Accounting II
4
Sub-Total Credits
8
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