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Marketing
Do you find yourself good at analytics, writing, or creative development? You should consider a career in marketing by pursuing a B.B.A. in Marketing.
Southwestern Adventist University’s marketing concentration prepares students for a future in business and marketing with practical skills in advertising, writing, and analytics. The job outlook for careers with a marketing degree is growing at a fast pace, ensuring career opportunities for graduates.
The marketing concentration at Southwestern Adventist University features case studies, projects, and simulations, preparing them for careers in fields such as:
- Advertising
- Brand management
- Consumer research
- Digital marketing
- Event planning
- Public relations
- Sports marketing
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B.B.A. Marketing
Business Core Courses
Required of all BBA students.
*BUAD 202 is required of all Freshman BBA majors. Junior level transfer students may substitute a business elective for this class with approval from their advisor. Southwestern students who are changing from another major to a BBA are also required to take BUAD 202 unless their advisor recommends an alternative.
ITEM #
TITLE
CREDITS
ACCT 211
Accounting Principles I
3
ACCT 212
Accounting Principles II
3
BUAD 202
Introduction to Contemporary Business
3
BUAD 211
Profiles of Entrepreneurship
3
BUAD 270
Management Information Systems
3
BUAD 275
Introduction to Data Analytics
3
BUAD 301
Principles of Management
3
BUAD 311
Business Law
3
BUAD 460
Ethics and Business Social Responsibility
3
BUAD 466
Production and Operations Management
3
ECON 401
Managerial Economics
3
BUAD 472
Business Policies and Strategies
3
ECON 211
Macroeconomics
3
ECON 212
Microeconomics
3
FNCE 321
Business Finance
3
IBUS 319
International Business
3
MKTG 343
Principles of Marketing
3
Sub-Total Credits
48
Marketing Concentration
ITEM #
TITLE
CREDITS
MKTG 271
Relationship-Driven Professional Selling
3
MKTG 272
Negotiation in Business & Sales
3
MKTG 350
Consumer Behavior
3
MKTG 351
Advertising
3
MKTG 370
Sales Leadership
3
MKTG 371
Advanced Relationship-Driven Professional Selling
3
MKTG 443
Marketing Research
3
Sub-Total Credits
21
Marketing Electives
ECON 401 may not be taken as an elective if it was taken as part of the Business core.
ITEM #
TITLE
CREDITS
BUAD 453
Cross-Cultural Studies
3
ECON 401
Managerial Economics
3
MKTG 241
Public Relations
3
MKTG 270
Social Media Strategy
3
MKTG 440
Digital Marketing Analytics
3
MKTG 442
Applied Advertising and Public Relations
3
MKTG 492
Marketing Internship
3 - 8
Sub-Total Credits
9
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