.webp)
Professional Sales
Do you want to learn tactics for the digital age? Professional Sales digs deeper into a marketing concentration to provide you with skills for success in sales.
Southwestern Adventist University’s Emphasis in Professional Sales takes a marketing concentration to a new level by providing students with relevant, project-based learning that enables them to develop one of the most sought-after skills in Fortune 500 companies and fast-growing technology firms.
At SWAU, we emphasize relationship-driven selling, a critical factor in ensuring long-term customer commitment in B2B sales. In addition, all courses emphasize hands-on learning, where students put theory into practice in real-life sales environments with their professors and peers.
Despite overwhelming demand, only a handful of schools in the U.S. offer a dedicated program in sales. Ours was built by leading experts and industry stars. Sales classes often teach marketing techniques from the fax machine days. With our professional sales emphasis, you’ll learn tactics for a digital age and be prepared to pursue careers as a:
- Account manager
- Business relations manager
- Sales director
Request Information
B.B.A. Marketing, Emphasis in Professional Sales
Business Core Courses
Required of all BBA students.
*BUAD 202 is required of all Freshman BBA majors. Junior level transfer students may substitute a business elective for this class with approval from their advisor. Southwestern students who are changing from another major to a BBA are also required to take BUAD 202 unless their advisor recommends an alternative.
ITEM #
TITLE
CREDITS
ACCT 211
Accounting Principles I
3
ACCT 212
Accounting Principles II
3
BUAD 202
Introduction to Contemporary Business
3
BUAD 211
Profiles of Entrepreneurship
3
BUAD 270
Management Information Systems
3
BUAD 275
Introduction to Data Analytics
3
BUAD 301
Principles of Management
3
BUAD 311
Business Law
3
BUAD 460
Ethics and Business Social Responsibility
3
BUAD 466
Production and Operations Management
3
ECON 401
Managerial Economics
3
BUAD 472
Business Policies and Strategies
3
ECON 211
Macroeconomics
3
ECON 212
Microeconomics
3
FNCE 321
Business Finance
3
IBUS 319
International Business
3
MKTG 343
Principles of Marketing
3
Sub-Total Credits
48
Marketing Concentration
ITEM #
TITLE
CREDITS
MKTG 271
Relationship-Driven Professional Selling
3
MKTG 272
Negotiation in Business & Sales
3
MKTG 350
Consumer Behavior
3
MKTG 351
Advertising
3
MKTG 370
Sales Leadership
3
MKTG 371
Advanced Relationship-Driven Professional Selling
3
MKTG 443
Marketing Research
3
Sub-Total Credits
21
.webp)